The New York-based firm, which tracks VR and gaming across all platforms, said mobile AR (augmented reality) entertainment is on pace to double year-over-year, hitting a projected $2 billion in by the end of 2018, while revenue from location-based VR (virtual reality) doubles over the next three years, reaching $854 million by 2021.
The anticipated spring 2019 arrival of Oculus Quest — a new stand-alone VR headset — has the potential of propelling the VR category into the mainstream, SuperData said, noting that more than a million units are expected to ship next year.
In its launch year, SuperData expects Oculus Quest to sell three times more units than the original Oculus Rift did in the 12 months after it was released.
Standalone headsets such as the Oculus Go and Samsung Gear VR are more focused on passive media consumption, while the Oculus Quest is designed to attract consumers who want to experience VR gaming, the company said.
Combined worldwide sales of Oculus Go and the forthcoming Oculus Quest are expected to approach 2.5 million units worldwide in 2019, driving VR industry sales to $6.9 billion.